Artist growth guide
Artist Website Guide: What to Put on Your Site
The best artist website is not a brochure. It is a working studio system that helps collectors understand, trust, and buy your work.
Start with the buyer path
A collector should understand what you make, what is available, how pricing works, and how to ask a question without hunting through a maze of pages.
Your homepage should quickly point to portfolio work, shop inventory, your artist statement, and a contact or commission path.
Core pages to include
Most artists need five durable pages: home, portfolio, shop, about, and contact. Commission-focused artists should add a commissions page with process, timeline, and starting-price guidance.
- Portfolio: strongest finished work, not every experiment.
- Shop: available originals, prints, or digital products with clear pricing.
- About: biography, statement, location, exhibitions, and press.
- Contact: collector questions, commission requests, and gallery inquiries.
Keep fees visible in your planning
If you sell directly through your site, budget for 5% platform fees plus payment processing. Stripe processing is typically 2.9% + 30 cents per card transaction. That is usually far lower than marketplace-style 35% to 50% economics.